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Strategies for innovative business models in public administration

So geht Innovation

How public administration innovates

While the concept of innovative business models has long thrived in the private sector, it has remained relatively underutilized in the public sector. However, this landscape is evolving, and it's high time for change. Kuno Schedler and Ali A. Guenduez have introduced a groundbreaking resource that adapts the globally renowned Business Model Navigator to the realm of public service: the Service Model Navigator.

The Service Model Navigator comprises a comprehensive toolkit featuring a set of maps and an accompanying book. At its core, it boasts an array of 45 models designed to offer fresh, distinctive perspectives on public administration services. The ultimate objective? Enhancing the long-term impact of these services.

Wondering how the Navigator operates?

Well, the best way to grasp its potential is by giving it a go right away. What's indisputable is that it serves as a practical everyday companion. Depending on the specific question or complexity at hand, it can be an invaluable source of inspiration, a reliable guide, or a wellspring of innovative ideas.

It's time to adopt a new mindset. Embrace innovation. Think differently. Think anew.


Applications using a concrete example

Those who want to achieve the greatest possible impact on the target group and create optimised benefits rely on the Service Model Navigator.

Anytime. Simple. Practical. Applicable.


The scope of possibilities available to an administration is enormous. The 45 models open up the perspective on this. Let's go.

Playful. Serious. Effective.


Are you planning a workshop soon?

Use a canvas to help you flesh out your idea in more detail. Download the Service Model Canvas now.


> click here to download




Prof-Dr-Kuno-Schedler, Universität St. Gallen, Autor, Service Model Navigator

Prof. Dr. Kuno Schedler

Kuno Schedler is a distinguished researcher and educator at the University of St. Gallen (HSG), where his primary focus lies in the realm of innovation within public administration. His passion lies in the concept of encapsulating and redefining government services as service models. With an unwavering commitment to this vision, he aspires to drive meaningful change, enabling public administrations to perpetually enhance their operations.

Prof-Dr-Ali-A-Guenduez, Universität St. Gallen, Autor, Service Model Navigator

Prof. Dr. Ali A. Guenduez

Ali A. Guenduez is at the helm of the Smart Government Lab, situated within the IMP at the University of St. Gallen (HSG). His professional pursuits revolve around the dynamic landscape of digitalizing public administration, a domain where he both conducts rigorous research and imparts valuable knowledge through teaching.

For him, innovative service models represent a gateway to harnessing the full potential of cutting-edge smart technologies within the realm of administration. His mission is to unlock the manifold opportunities these models offer, paving the way for smarter and more efficient governance.


User Testimonials

«The Service Model Navigator takes the successful idea of business model innovation from the private sector. The authors turn it into a forward-looking approach that is optimally adapted to public administration.»

Prof. Dr. Isabella Proeller, University of Potsdam

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